I conclude my book THE SOULFUL SALESMAN by identifying Salesmanship’s Super Sixteen — Who’s the Greatest? Admittedly, the most common criterion is that of production. How much of a particular product or service did the salesman sell? That’s an important measure for the life insurance industry’s Million Dollar Round Table, as a high level of production is required for membership in the association. One MDRT member, in particular, comes to mind who fits the very highest “production-level” standard — Ben Feldman. In fact, the GUINNESS BOOK OF WORLD RECORDS judged Feldman as “the most outstanding salesman in history.” Among his accomplishments was a lifetime sales volume of more than $1 billion!