A most remarkable sale

The following story was told to me by one of the Million Dollar Round Table members when I was communications manager for the association, honoring the most successful life insurance salesmen and saleswomen in the world. — Ron Solberg

A very unusual and most remarkable insurance sales occurred in the mid-1970’s high up in the Colorado Rockies.

An insurance agent and his wife were in a long line to board a tram that would carry them from one ski slope to another. Just before they boarded, the agent’s wife pulled him from the line, as she needed to adjust a ski boot. They eventually got back in line and boarded the next available cable car. As they began their trip across the canyon, a single-engine airplane, flying low between the Colorado mountain peaks clipped the cable carrying the cars. The cars ahead of the agent and his wife were catapulted into the canyon, killing their occupants. However the agent’s car was stuck between peaks and left dangling precariously above the valley below. While stranded in the tram, and prior to eventual rescue, the agent used the opportunity to sell a life insurance policy or two to the car’s other occupants.

18 comments on “A most remarkable sale

  1. These are the kind of stories we’d like to see from our online friends. Something that showcases a particular trait or episode of a successful salesperson. In this instance, it’s taking advantage of “the moment” to make a sale. That’s the same kind of trait one will see in all good and effective teachers — using the “teachable moment” to bring home a specific lesson.

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    Let us know which views you’re finding pleasant. Unfortunately, too many of our bloggers are using this forum to promote their specific services or programs — payday loans, drugs, and even sex. We established this site to gather the best advice people have to make a successful sale. Do you have some good sales advice that isn’t specifically trying to promote or sell something. One of my very favorite pieces of sales advice is offered by a brief Russian Proverb: “There are two fools in every market – one asks too little, one asks too much.” We’re also interested in sharing some non-offensive sales humor like — “On second thought, make two” The secretary was leaving the office when she saw the sales manager standing by a shredder with a pice of paper in his hand. “Listen,” said the manager, “this is a very important document. Can you make this thing work?” The secretary turned the machine on, inserted the paper, and pressed the start button. “Great,” said the manager as the paper disappeared inside the machine. “I just need one copy.”

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