In a recent response in which I quoted hotel founder Conrad Hilton, I included his thought about the role of the “deal” in making that sale. President Trump has elevated deal-making to a new level, first with his book The Art of the Deal and, now, with his use of deal-making in his role as President. While I don’t wish to get into the political arena here — on one side or another — I would be very interested to hear what our bloggers think about DJT’s deal-making techniques that he may be using to foster and support his various positions. And, to what degree they may be successful.
To remind all what DJT means by deal-making, here are his eleven deal-making steps he mentions in his book The Art of the Deal: 1) Think big; 2) Protect the downside and the upside will take care of itself; 3) Maximize your options; 4) Know your market; 5) Use your leverage; 6) Enhance your location; 7) Get the word out; 8) Fight back; 9) Deliver the goods; 10) Contain the costs; 11) Have fun.
To this end, I’ve added the new category Deal Making to this blog as I expect the concept — as a valuable (and, perhaps, sometimes controversial) tool in the salesman’s tool chest — will be important to salesmen and saleswomen for many years to come. -Ron
P.S. Though I’m using the terms salesmen/saleswomen, I believe that we all are (or could be) salesmen. H.L. Fogleman (Master salesman, writing in premier issue of Opportunity magazine, June, 1923) said it best: “Every normal being is a salesman. The Minister, the Doctor, the Lawyer — selling their knowledge of Religion, of Medicine, of Law. The President of the United States is a salesman — selling his time, his talent, his ability — trying to persuade the people of this Country to think as he thinks and get them to do as as he wants them to do.”